7 September 2013
#PlayBall2020, Community Support Reaches New Heights, demonstrating digital reach,
appeal and interest in baseball-softball and Olympic bid
BUENOS AIRES (ARG) - With just one day to go before the decision that could put
Baseball and Softball back in the Olympic Games in 2020, the social media activity
that backs the bid of #PlayBall2020 keeps flying high and highlights the enormous
strength and potential of the bat-and-ball sports.
In the last two weeks leading up to the IOC final vote, regarding adding a sport
to the programme of the Olympic Games in 2020, the
#PlayBall2020 Facebook page "likes" were up by an astonishing 98.6% reaching
the impressive figure of 100,000 likes today.
The Facebook engagement of World Baseball Softball Confedaration (WBSC) is operating
at extremely high levels - the number of people "Talking About Us" (which Facebook
defines as "the number of unique people who have created a story about the page",
i.e. directly engaged with the content) is running at 35,974, showing how the number
of "likes" on the #PlayBall2020 Facebook page represents an active and passionate
interest in Baseball-Softball being included in the Olympic Games in 2020.
The most shared and commented-on photos on the #PlayBall2020 Facebook page in the
last fortnight have been the ones showing how Softball is being played by more women
in more countries and cultures than ever before - confirming the great interest
and support of women and young girls from around the world.
The twitter followers number of
@PlayBall2020 reached 10,872 and is also up by an impressive 51.2% confirming
the passion, and displaying the commitment of baseball and softball community to
the #PlayBall2020 bid, or as one tweeter @Klattsy (Mark Klatt) put it today: if
@PlayBall2020 ask you to RT. Then RT!
Major League Baseball (MLB) has given the WBSC's social media platforms a tremendous
boost by sending messages on their powerful Twitter (3.1 million followers) and
Facebook (4.7 million likes) platforms, in a show of support for the WBSC and the
"The Olympics nowadays are modern, young, with no barriers, open to everybody, social,
engaged and so are Baseball and Softball," said Don Porter.
"Our topline figures are one thing, but our high level of engagement is another:
Our tweets are regularly retweeted up to 250 times each, hugely amplifying our message,
as our followers are actively engaged in the bid and want us to succeed," Don Porter
The final decision to take back baseball and softball at the Olympic Games will
take place tomorrow in Buenos Aires, Argentina at the 125th IOC Session on September
MEDIA: For all media inquiries in Buenos Aires, please contact:
Michael Pirrie at email@example.com,
+44 78675 04856
Oscar Lopez at firstname.lastname@example.org,
+41 791 999 677
WBSC Office (Buenos Aires):
Sheraton Buenos Aires Hotel & Convention Center
San Martin 1225/1275
Buenos Aires, 1104
About the World Baseball Softball Confederation:
The World Baseball Softball Confederation (WBSC) was formed this year to create
a single federation designed to permanently align, merge and manage the ultimate
aspirations of the sports and to achieve our global vision of giving every boy and
girl in the world a chance to play the game.
Following the guidance of the International Olympic Committee who indicated the
necessity for baseball and softball to team up in order to be jointly considered
for inclusion in the Olympic programme, the two independent IFs set out on a path
toward a full and complete merger.
Last year, the WBSC established a memorandum of understanding between the International
Baseball Federation (IBAF) and the International Softball Federation (ISF) that
essentially laid out the ground rules for partnership and begin work on a Constitution
that would guide the merger and provide a framework for governance, ethics and operations.
At the historic IBAF Congress in Tokyo, the Constitution was ratified and since
it had already been approved by an ISF working group empowered to do so, the WBSC
was officially formalized and empowered.
At present, the WBSC is run by the co-Presidents Don Porter and Riccardo Fraccari.
A unified General Assembly in 2014 will finalize all details of the organization
and put forth a slate of leadership for election.
For further information, please go to www.PlayBall2020.com.